Our challenge was to create an attractive logo for all children. The brand needed to convey confidence, learning and energy. With this in mind, a logo that is full learning and fun moments was designed. To represent learning in kindergarten during childhood, our focus was on creating a colorful, sensory and attractive environment.
Therefore, the concept is based on traditional cottages in Slovakia are characterized by the use of decorative geometric patterns on the walls. We have redesigned these patterns using a variety of bright colors to convey a message that Chalupka is the placer where children interact, fantasize and play in that world, without forgetting the values of the company are based on leaving solid memories in childhood and build a pillar for life children through the game and traditions of Slovakia. The font was selected with the same fundamental child's perspective to represent the values of the brand.
Part of creating this visual concept, provides to Chalupka a set of versatile and modular patterns of elements that could be reused, reconfigure and expand.
The web design applies the visual concept of the brand and it was decided by a one page responsive navigation for all types of mobile, with brief and timely information.
The visual identity applications extended to various self-promotion materials .