• image
  • image
  • image
  • image
  • image
  • image
  • image

GELA
Clínica de Belleza

Mexico

Art Direction
Identity
Branding
Packaging
Webdesign

GELA Beauty Clinic is a brand located in one of the most exclusive areas of Mexico City. With over 15 years in the market, today it's one of the most recognized and prestigious brands in the world of styling in Mexico City. Thanks to the success of the brand, it was decided to launch their own line of makeup.

The main objective of the visual identity was to create a concept with an elegant, exclusive, sophisticated and feminine style to convey the brand personality and fashion attitude.

The symbol of identity are two hearts intertwined from the same line with different thicknesses similar to calligraphy, with a delicate and feminine style, referring to the brushstrokes makeup and product quality. The choice of colors evokes sophistication, elegance and seduction. A serif typeface was chosen because it reflects effectiveness and simplicity.

A graphic unit was achieved in their media strategy which included the website, branding and packaging of makeup.