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Pa'llevar

Spain

Art Direction
Naming
Identity
Branding
Webdesign
UIX

It is a platform for ordering food online in major cities of Spain. The objective is to provide its customers an easier way to order their favorite meal. The launch of the brand required a fresh, friendly reliable and dynamic visual identity.

The name of the company was created from the colloquial expression PA'LLEVAR used everyday in Spanish to offer and order takeout. It's a relaxed and derived form the origin of the word "for". Achieving a remarkable, distinct, memorable and unique name. The brand name inspired a friendly and dynamic graphical language that runs through the entire brand.

The logo-symbol is striking, is integrated with elements that are easily identifiable and can immediately associate the heading of the company. Motorcycle and chef's hat in the symbol support the concept of food delivery service. The color palette was selected by an analysis of the use of colors of some major social networking platforms. The red color has a high degree of remembrance and connotes directly with the sense of sight being the color of the color spectrum that the human eye sees best. It is usually associated with food, mobilizes and sells better. The typography is sans-serif belonging to the "gothic" family, suitable for short texts and is readable from a distance.

Each section of the site is very well resolved, fitting harmoniously with the modern context of the brand and highly functional in general. The site is structured from independent modules that apply the skeumorphism style at their interface to enhance the experience and make more intuitive user interaction. Icons were generated to classify the type of cuisine offered each restaurant. The overall system works by entering the ZIP code on the web site or mobile application to find the best takeout restaurants in your local area, order and pay online. A section where the user can rate the service and food was integrated.

The strategy for print and online use a mixture of social content, creative and clear in their messages, to align and position the brand, keeping the visual unit in each.