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RETRO
Cafe & Bar

Slovakia

Art Direction
Naming
Identity
Interiorism
Branding
Packaging
Photography

Retro is a new Café & Bar, which was born in the center of the pedestrian zone in Martin Slovakia; it is a place aimed at nostalgic people of the past, coffee lovers and those who enjoy drink in a friendly atmosphere.

The project began with the interior design of the place, defined by an eclectic style fusioning styles, colors and eras as a source of inspiration. Mixing furniture Vintage, retro furnishings, some recovered from eviction, with yesteryear details and illustrations on the walls related to the name of the place, resulting in a relaxed atmosphere as in your living room.

The visual identity is based on the types of letters with retro style inspired by European typographic trends from the first half of the twentieth century, designed for use in headlines, visual identities or short phrases.It has also been supplemented by a system of symbols that have been inspired from ancient objects (LP and bicycle) that solveat the semantic level an essential part of the restaurant communication.The chosen color scheme, shapes and materials reflect the philosophy of the place and offer a point of differentiation and a level of sophistication that makes it stand out from its competition.

Several graphics applications Have been developed around the brand, signage in the facade, posters, restaurant menus, promotionals, packaging etc.