Hi, I'm a UX &
Product Design Leader

With over 15 years of experience I specialize in creating and scaling design systems, building teams, evangelizing and empowering organizations, vision and design strategy. I love finding solutions to complex problems and turning them into simple, easy-to-use products that delight users.

I am passionate about UX design of complex business processes in enterprise software.

As a Leader

I like to create an environment of transparency, patience, honesty, humility and trust as pillars of my team.

I am in charge of defining strategies to optimize available resources and facilitate interrelationships with other teams to find the right balance in product development.

I motivate my team by guiding, training, supporting and challenging them until they are able to take on projects on their own, but always accompanying them at all times.

I set growth goals for team members to see their own progress.

When there are failures I try to help them to be able to identify them in order to learn from them, instead of making them feel guilty.

I am a strong believer that providing my team with a broad view of projects rather than a partial view makes a difference in decision making and project execution.

As a UX & Product Designer

My work is based on finding the perfect harmony between the user, the product and the company.

Influencing all levels of the company, building relationships and influencing the company/product to give the user voice the necessary importance.

Build a data network of customers/users who are willing to share their views on the product, a constant user-centric competitive analysis.

Share user feedback to guide product development teams in creating innovative ideas and increase customer retention.
Promote customer-centric strategic decision making across all lines of business.

Lead the creation of best practices in UX design - inspire UX teams in business units to align design and content strategies.


Certificate in User Experience with Speciality recognition in UX Management by Nielsen Norman Group
Issued Dec 2021 · No Expiration Date · Credential ID 1050291

UX Research, UX Management and UI Design Patterns
by The Interaction Design Foundation

Issued Mar 2018 · No Expiration Date
Credential ID 32291